January 24, 2014

Intellectual Property Law: How to Protect Your Personal Image

This post was written by: Aston Bond Law Firm

David Beckham, Rio Ferdinand and Usain Bolt are just a handful of big names whose images are highly valuable along with big name groups such as Take That and One Direction. It is for this reason that English intellectual property law now allows individuals and groups to protect themselves from being wrongfully connected to product or service endorsements or sponsorships.

The new law is interesting. Not only does it allow you to protect the name of an individual or group but also protect the silhouette, features, mannerisms, photographs, illustrations and signature. Furthermore, by registering such intellectual property law protection you will gain full commercial control of yourself and you will be able to, in the eyes of the law, stop others from infringing upon it.

The new intellectual property law protection is formally called ‘image rights’ and can be registered through the Guernsey Registry. And while the new ‘image rights’ law is certain to cause many disputes across England and Wales it is also certain to provide valuable individuals with further ways to protect their personal brands.

Ashton Hudson, Online Marketing Executive 


Our solicitors in Slough assist clients across England and Wales with intellectual property law and can be contacted by calling 01753 486 777 or emailing info@astonbond.co.uk. Alternatively, you can visit our offices at 135 High Street, Slough, Berkshire, SL1 1DN.