Letters of congratulations flooded the Slough law offices of the business which dares to be different in its legal approach as well as its networking.
From the moment glitzy invitations arrived guests knew they were in for a treat and they weren’t disappointed.
Company co- founder and chief executive Stephen Puri pushed the boat out in every way from the young Sean Connery look-a-like who brought the new Aston Bond “Bondman” branding to life.
The look-a-like, played by Donald Standen of www.actionheroevents.com, really got the crowd in the mood for having fun. There was non-stop entertainment from arrival at the riverside Red Lion Hotel in Henley. Saxophonist Mike Taylor strutted his stuff throughout the evening and a Bollywood style show performed by professionals from the Dancing Nikita Company had wow factor.
Guests who would normally chat politely at a business event even let their hair down and had impromptu lessons in the glamorous dance form inspired by the Hindi film industry in Mumbai, India.
Following a champagne and cocktail reception, they enjoyed a stunning array of canapes and Indian cuisine during a lavish supper where there was an opportunity to relax and network and make new contacts and plans for the New Year.
Typical of the comments received is the following from Owen Jesseman, Commercial Manager at Lloyds TSB Bank who said: “Thank you very much for the evening – a great success. Met up with some well known faces from the past and hopefully some new ones for the future.”
Rob Kerrigan from Kempton Carr Croft, Chartered Surveyors, said it was the “ best event of 2011” . “ Wow what a party, congratulations on an excellent evening”, said David Wood-Griffiths from Lloyds TSB Commercial, backed up by Sanjeev Malhotra who enthused: “I had an absolutely brilliant time.”
Aston Bond is a familiar face at networking events and many members supported the party in force. There were representatives and members of Thames Valley Chamber, Maidenhead Chamber, Refer-on, Success Network, Athena and Baylis Media as well as executives from corporate businesses, estate agencies, surveyors, accountants and other professional consultancies.
Speaking on behalf of Thames Valley networkers, John Welburn, Founder and Chairman of Refer-On Limited said: “Thank you so much for the extremely generous invitation to your superb Christmas Party. The venue, food, dancing and company were fantastic.”
Kam Mitra, The Best of Slough Managing Director, had a great time: “I thought the event was superb, I met some really interesting people and businesses and made some great contacts. The atmosphere was light hearted and people were enjoying themselves immensely “
Similarly Mark Hodges of Sherriff Mountford Estate Agents at Burnham sent congratulations the following day. He said: “It was good to see so many people there and having fun.”
Carla Delaney, Baylis Media Business Editor added: “If there is licence to thrill, Aston Bond has it. Thanks for a great party, totally different from any business event I have been too – a hard act to follow!”
With more than 200 guests attending it is not surprising that the Aston Bond party took over several floors of the historic hotel overlooking the Thames and many guests stayed from early evening into the small hours.
“This is exactly what I had hoped. I wanted an event which would bring an array of business people together which was completely different from anything people would expect from solicitors and the comments I have received made my planning and hard work worthwhile. It was brilliant seeing people enjoying themselves so much,” said Stephen Puri.
The hotel was overjoyed to have such an unusual and well-supported party. Mandip Gill, the owner of the hotel said: “It was an absolute delight to host such an evening. The event went down very well and it just worked. I have known Stephen for many years now and it was typical of his style and personality.”
The event was also an opportunity to unveil a super hero artwork which will be an important element of marketing and branding this year. The character, who has the blend of traditional and unexpected, which Aston Bond is famous for, features in a new website under construction and is also now a major fixture of Slough town centre on a giant advertising hoarding on the Observatory building opposite Tesco.
It heralds a year with many ambitious plans including a move to new purpose- built offices for the firm which is shaking up the legal profession with modern ideas and thinking and a fresh approach. The business is run on a commercial model based on an exciting vision driven by the passion and enthusiasm of its entrepreneurial and extrovert owner who has worked for traditional solicitors and knew the time had come to dust off the dusty image of lawyers. It is one of the reasons he drives an Aston Martin and likes the ethos of the James Bond character who is a clever blend of traditional and unconventional – something Aston Bond is known for.
Many of the high net worth individuals, as well as small and larger companies who have formed relationships with Aston Bond, enjoyed the special party. They are looking forward to working with the firm which takes the trouble to really get to know its clients and give them special attention and excellent service.
Aston Bond is a full service law firm with expertise in company, commercial, property, litigation, family, immigration and employment law.
Stephen is often asked what is so special and different about Aston Bond compared to other law firms and he simply answers: “Until we understand the client as an individual or as a business, we simply cannot add value and adding value is what we are all about”.
Many agreed to be filmed on the night giving their take on Aston bond and, without exception, clients commented on the flare and attention to detail which makes Aston Bond so different.
“We believe we can help our clients if we understand them and build effective and long-lasting relationships with them. We know we can truly help our clients achieve the most from their businesses. It was good to meet them socially. This has got us off to a great start this year.” Stephen added.
Baylis Media Business Editor
The Maidenhead Advertiser, 26 January 2012